Montemedia provides a unique approach to deliver display adverts online! Instead of concentrating purely on the advertisers, Montemedia is focusing on each individual internet-user. Montemedia is matching the interest of the user to the products or services provided by the advertiser. By doing so both user and advertiser find themselves in a win win situation as the products or services of the advertiser are presented to only to internet users which have interests relevant to the products or services. The media spendings of the advertiser are invested in the most efficient way by addressing the right internet-user at the right time while more useful and relevant adverts will be delivered to the internet-user.